The Psychology of Color in Marketing and Branding

This week, I want to discuss the psychology behind color choices in branding and marketing, especially for writers.

Believe it or not, we as consumers are influenced by colors.

Color Psychology in Author Branding and Marketing

Green – Seen as a color of peace and growth. 

Red – Seen as a color of boldness and strength.

Purple – Seen as a color of wisdom and creativity.

Blue – Seen as a color of trust and responsibility.

Yellow – Seen as a color of warmth, happiness, and positivity.

Orange – Seen as a color of cheerfulness, being approachable, and zeal.

Gray – Seen as a color of calmness.

It’s helpful to note that as statistician George Box said, “All models are wrong, but some are useful.”  The psychology behind color choice is a subliminal thing that may or may not work. But it’s useful just the same to learn its tactics.

What Do You Want to Be Known For?

When you think about your author brand, you want to choose colors that you personify. Think about what your favorite colors are. How do they play out in your personality? What sort of emotions do you give off on social media, in blog posts, and especially, in your writing? These are questions worth considering as you choose colors for your website/memes/etc.

What colors describe you?

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