How to REALLY Reach Your Readers: What Theme Drives the Plot of Your Life?

How to REALLY Reach Your Readers: What Theme Drives the Plot of Your Life?

What theme drives the plot of your life? Seems like a strange question, but I think it’s a valid one. Every entrepreneur, let alone writer, should answer this question. Because from your “theme” overflows your message. And, of course, the message is what you’re trying to convey to your audience/readers. I like to call this […]

The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding

This week, I want to discuss the psychology behind color choices in branding and marketing, especially for writers. Believe it or not, we as consumers are influenced by colors. Green – Seen as a color of peace and growth.  Red – Seen as a color of boldness and strength. Purple – Seen as a color […]

What is Author Branding, and Can I Write in Multiple Genres?

What is Author Branding, and Can I Write in Multiple Genres?

  What is branding? Well… do you want the short or long answer? The short answer is that branding is how you make yourself recognizable to the public. Your brand is your personal ‘spice’ that helps people pick you out of a lineup of other writers. Author #1 writes historical romance, and her sentences are […]